A grocer out of Iowa, Hy-Vee, recently made a pretty big change in the check-out lane at one of their stores: they took the junk out.
We’ve all waited in that area with our children, begging for this candy bar or that treat. I find myself reminding my children that those aren’t healthy choices for us, and repeating why we’re not going to buy any. It certainly doesn’t help us make the best choices when we just need some peace while we pay for our groceries. And the markets know that – that’s why the junk food is there (impulse buys!).
According to the local paper:
While most checkout lanes are stocked full of candy bars, gum and sweet treats attractive to children and adults, the Blue Zones lane features a variety of healthy snacks, including granola bars, carrots, dried fruits, string cheese and flavored water.
Our local Fred Meyer has a family lane for checking out and I’d like to see less junk food, along with some healthy snacks there. I might even be tempted to buy them, even though we typically don’t buy single-serving snacks. It also gives me an opportunity to talk about healthy foods with my child while we wait in line.
What do you think? Love it? Don’t care?